Brian Schoettes
Advisor and Strategic Partner
With over a decade of experience transforming operations in the hospitality industry, Brian Schoettes is more than a consultant. He becomes an extension of your team. He helps organizations tackle persistent challenges and unlock lasting value through a combination of deep operational insight and cutting-edge technology.
As Vice President of Workforce Management at Marriott International, Brian led the development of the company’s first-ever WFM organizational capability, achieving over $200 million in annual labor savings and optimizing workforce strategies across nearly 300 full-service hotels, 250+ select service hotels, and multiple CBA markets.
Empowering Teams, Driving Change
Brian is a collaborative partner who supports leaders through change management, compliance strategy, and workforce design. His leadership training equips frontline managers to become labor management experts, while his strategic guidance enhances service delivery and boosts employee engagement. Whether launching a new initiative or refining existing operations, Brian is ready to be a valued member of your team.
Committed to Community and Integrity
Outside of his professional work, Brian leads with purpose. As founder of the Arizona Service Project and a longtime volunteer with the Appalachia Service Project, he has supported dozens of families through hands-on leadership and service. His unwavering commitment to integrity, collaboration, and results makes him the ideal partner for organizations seeking to build resilient, high-performing teams.
Industries We Serve
Travel
Healthcare
Retail
How We Help
Comprehensive Workforce Planning: Skilled in designing and implementing workforce strategies that align with operational demands, reducing inefficiencies and optimizing staff allocation.
Employee Engagement and Retention: Proven expertise in leveraging technology to increase front line worker control, improve manager/frontline worker communication and improve engagement.
Labor Cost Optimization: Adept at balancing staffing needs with budgetary constraints, achieving operational efficiency without compromising service quality.
Timekeeping/Payroll Compliance and Policy Development: Extensive experience ensuring compliance with labor laws, industry regulations, and organizational policies, reducing risk and maintaining workforce harmony.
Data-Driven Scheduling Strategies: Utilized workforce analytics to predict staffing needs, enhance employee performance, and improve overall organizational efficiency.
Our Consulting Services
Strategic Workforce Management
Financial ROI: create value from your workforce
Compliance: mitigate risk and obsolescence
Project Leadership and Governance: work across vendor partners and within your company
Front Line Worker Engagement: empower your team to succeed
Engagements
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Assess client WFM problems/opportunities, align on desired outcomes across key performance indicators, create business case for C-Suite approval
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Represent client in all aspects of the program with platform providers (UKG etc.) and system implementers (Accenture, Axsium, etc.)
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Represent (or participate with) client HR/Payroll/IT leaders in internal Governance/Stakeholder/Steering Committee reviews and updates
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Coach/Mentor HR/Payroll/IT leaders along the WFM implementation journey and prepare them to be the business owner post implementation.
Let's Create Value Together.
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!
Our Partners
Samson Hospitality
Samson Hospitality is a boutique consulting firm that transforms food & beverage operations for hotels, restaurants, and lifestyle properties.
We specialize in operational efficiency, revenue optimization, and experience-driven brand strategy, from daily staffing to curated culinary concepts.
Whether you're seeking to elevate guest satisfaction or drive profitability, we deliver tailored solutions that make hospitality exceptional.